company
DEliveroo
launched in
2 months
senior product designer
+ pairing with ux disciplines
company
tint.ai
launched in
2 months
lead product designer
+ manager to 2 designers
01
//Approach
Three Phases
//Approach
Three Phases
harnessing the power of words for good.
harnessing the power of words for good.
harnessing the power of words for good.
harnessing the power of words for good.
Giving and receiving feedback is an art, after all.
01
Discover and Analysis
Giving restaurants the ability to view not only their ratings, which they could already see as a plain number, might not seem like a bit deal. However, we were missing out on surfacing the raw customer feedback we were collecting to them. Why do it: • So we can provide our restaurant partners with verbatim reviews and ratings that mirror the customer app. • Decision-makers want control over their own growth on Deliveroo • It was the top data ask mentioned unprompted in our customer interviews • They believe we are withholding information strategically to avoid sharing our customers
Discover and Analysis
Giving restaurants the ability to view not only their ratings, which they could already see as a plain number, might not seem like a bit deal. However, we were missing out on surfacing the raw customer feedback we were collecting to them. Why do it: • So we can provide our restaurant partners with verbatim reviews and ratings that mirror the customer app. • Decision-makers want control over their own growth on Deliveroo • It was the top data ask mentioned unprompted in our customer interviews • They believe we are withholding information strategically to avoid sharing our customers
01
Discover and Analysis
Giving restaurants the ability to view not only their ratings, which they could already see as a plain number, might not seem like a bit deal. However, we were missing out on surfacing the raw customer feedback we were collecting to them. Why do it: • So we can provide our restaurant partners with verbatim reviews and ratings that mirror the customer app. • Decision-makers want control over their own growth on Deliveroo • It was the top data ask mentioned unprompted in our customer interviews • They believe we are withholding information strategically to avoid sharing our customers
02
Design and Implement
We launched granular controls for reviews, including: • a breakdown of reviews by star rating • the ability to see how the average reviews have changed over time • a highlight of most mentioned terms via AI sourcing
Design and Implement
We launched granular controls for reviews, including: • a breakdown of reviews by star rating • the ability to see how the average reviews have changed over time • a highlight of most mentioned terms via AI sourcing
02
Design and Implement
We launched granular controls for reviews, including: • a breakdown of reviews by star rating • the ability to see how the average reviews have changed over time • a highlight of most mentioned terms via AI sourcing
03
Deliver and Monitor
Initially, we had a lot of pushback from account managers across different markets for this feature, who were worried visibility of negative feedback would mean more churn. But after lots of conversations and a 2 month long stage of testing, we were finally able to launch. And the partner feedback couldn’t be better. We monitored this through a beta launch, followed by a global launch, all while collecting feedback from partners directly through forms and indirectly through account managers. You can’t fake reactions like this.
Deliver and Monitor
Initially, we had a lot of pushback from account managers across different markets for this feature, who were worried visibility of negative feedback would mean more churn. But after lots of conversations and a 2 month long stage of testing, we were finally able to launch. And the partner feedback couldn’t be better. We monitored this through a beta launch, followed by a global launch, all while collecting feedback from partners directly through forms and indirectly through account managers. You can’t fake reactions like this.
03
Deliver and Monitor
Initially, we had a lot of pushback from account managers across different markets for this feature, who were worried visibility of negative feedback would mean more churn. But after lots of conversations and a 2 month long stage of testing, we were finally able to launch. And the partner feedback couldn’t be better. We monitored this through a beta launch, followed by a global launch, all while collecting feedback from partners directly through forms and indirectly through account managers. You can’t fake reactions like this.
02
//GALLERY
//GALLERY
Project gallery
Project gallery
Project gallery
Principles used: reuse, reduce, revamp – both for design and engineering.
FEEDBACK
The proof is in the pudding
02
//Work by type
PICK YOUR BREW
WORK
by TYPE
01
Design Systems
02
Data led dashboards
03
Onboarding
04
Products
05
Websites
//Work by type
PICK YOUR BREW
WORK
by TYPE
01
Design Systems
02
Data led dashboards
03
Onboarding
04
Products
05
Websites
02
//Work by type
PICK YOUR BREW
WORK
by TYPE
01
Design Systems
02
Data led dashboards
03
Onboarding
04
Products
05
Websites
02
//Work by type
PICK YOUR BREW
WORK
by TYPE
01
Design Systems
02
Data led dashboards
03
Onboarding
04
Products
05